The new brand reflects the company’s global growth and continued investment in helping auditors, bankers, lawyers, and credit managers across more than 170 countries.
NASHVILLE, Tenn., March 19, 2019 /PRNewswire/ — Confirmation, the leading online platform to verify sensitive financial data, today announced the company’s global rollout of its new brand and website. The rebrand reflects the evolution of the company into a global fintech service provider.
“At Confirmation’s core is our belief that truth in financial data should be easy to find – that’s why we exist and why we invented electronic confirmation technology nearly 20 years ago,” said Erik Carlson, CMO of Confirmation. “While our platform has helped auditors, bankers, lawyers, and credit managers worldwide to quickly and securely verify trillions of dollars in financial data, it was time to modernize our brand and website as a clear reflection of what we believe and who we are committed to serving.”
The new Confirmation brand includes a name change (from “Confirmation.com” to “Confirmation”), new logo, and new website. The triangle element within the logo represents three parties in the electronic confirmation process: requesters (e.g., auditors and credit managers), responders (e.g., banks and law firms), and authorizers (e.g., audited companies and borrowers). The pattern of small triangles represents Confirmation’s global network of requesters and responders, which is the largest in the world. Additionally, the illustrated scenes represent Confirmation as a brand that faithfully helps its customers reduce stress and increase efficiency in the confirmation process.
The company’s brand rollout began in November 2018 with the initial launch of its new website. To complete the brand rollout, Confirmation today launched nine translated and regionalized versions of its website to support markets across the Americas, Europe, Asia, the Middle East, and Africa.
In the past year, Confirmation has grown its global bank network to over 4,000 banks and departments, added a European data center in Dublin, Ireland, added a reseller in Saudi Arabia, added Carlson to the leadership team as its first chief marketing officer, and promoted Elizabeth Fuller to the leadership team as the VP of Human Resources.
Confirmation is the digital platform and global network trusted by audit firms, banks, law firms, and credit managers to quickly and securely verify financial data. Confirmation invented electronic confirmations nearly 20 years ago, reshaping the audit confirmation process. Today, Confirmation helps 1.5 million users across 170 countries confirm more than $1 trillion in financial data every year.